Maison Ciuti
Category: Lifestyle & wellness
Type: Concept store

ClientMaison Ciuti
CategoryLifestyle & Wellness

The Challenge

  • Furniture concept
  • Lighting and technical concept
  • Interior design
  • Project management
  • Furniture design

Concept store in the Beauty sector, re-branding of an important family of hair stylists. The project was inspired by a fashion house in the heart of Rome and combines the digital communication contents of Salon Emotion 2.0 with the brand’s history creating new functions within the salon itself.

The innovation of the project resided in the creation of a customer-centered emotional journey through a gallery of product sales, style and product consulting rooms, rooms for hair washing and one-on-one haircuts with an adjoining exhibition hall and café.

Maison Ciuti&Ciuti internoMaison Ciuti&Ciuti internoMaison Ciuti&Ciuti dettaglio interno
Maison Ciuti&Ciuti fronteMaison Ciuti&Ciuti dettaglio espositore prodotti

... at the same time the architect must have an ability to imagine and to create, an ability that is sometimes called fantasy, sometimes dreams

Jorn Utzon, 1948